The Certain Way by Victor Ekpo Bassey

Newsletters

#227 Sep 10, 2026

The apprentice who carried the fire

Hey there. This morning I read story I kinda like. Here's the direct copy and paste version with gratitude to Aesop:…

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#226 Sep 9, 2026

Is being “the best” actually the problem?

Subject: Hey there! So... There's something that keeps coming up anytime I'm in front of an audience that's unfamiliar…

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#225 Jun 2, 2026

Work with the British Royal Family

Hey there, In the past 5 years since COVID... I've had the opportunity to serve as personal strategic advisor to a…

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#224 Jun 1, 2026

How to turn thinking into a profit center

Hey there. So... Once every 90days... I get to hangout with the amazing Janet Switzer. We talk about a lot of…

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#223 May 30, 2026

Much ado about beans and priorities

Hey there! So a few moments ago... I had a conversation with a client and her husband... Client: Victor I have beans…

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#222 May 28, 2026

A day in my life as a tribemaster

Hey there.. So.. There I was on my signature throne room, securely yoked and doing my thing... When my youngest knocks…

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#221 May 27, 2026

Love me? Hate me? Really doesn't matter

Hey there.. First... I'm so sorry. After I sent yesterday's email, I sat down to read it. I honestly couldn't believe…

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#220 May 26, 2026

How to get clients if you know nobody

Hey there, So... A big question that pops up in conversation.. Right beside how do I get premium clients... Is how do…

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