The Certain Way by Victor Ekpo Bassey

Newsletters

#235 Sep 17, 2026

Showing up is not the same as being trusted

Hey there... So... For years, I thought consistency was the game. Show up. Publish. Teach. Serve. Keep doing the work.…

Read issue →
#234 Sep 16, 2026

The $75,000 birthday invite I hated

I thought I had a pricing problem. I actually had a legibility problem.

Read issue →
#233 Sep 15, 2026

I learned this lesson selling meat

The result makes you money. The asset can make you wealthy.

Read issue →
#232 Sep 14, 2026

so you wanna buy a refinery?

Hey there! As promised i come bearing gifts: BEYOND THE FOUNDER™ The 10 Page Business Comic That Shows You How to Turn…

Read issue →
#231 Sep 14, 2026

Buying a refinery?

Hey there, So the Dangote Refinery IPO dropped today and for the first time... At least to my awareness... Africans…

Read issue →
#230 Sep 13, 2026

What will your wisdom be when it grows up

Hey there.. I've been at this for 30 plus years. And in the time... I've gone from being a third class graduate of…

Read issue →
#229 Sep 12, 2026

You should track this

Hey there... So... Imagine two businesses. Same offer. Same market. Both generate N100 million a year. In Business A,…

Read issue →
#228 Sep 11, 2026

Complexity is the enemy of multiplication

Hey there.. Today's distinction is: “Simple things repeat. Complex things break.” There is a reason some ideas spread…

Read issue →