Hi there, Getting invited to a Franchise Discovery Day is exciting. It means you've made it through the initial screening process and the franchisor wants to meet you face-to-face. But here's what most people don't realize going in.Discovery Day isn'...

Hi there,At the heart of any successful franchise business lies a robust and extensively tested business system. A “proven” one if you will. Well, most of the time. Newer franchise opportunities need to be tweaked at first. Anyway...This system serve...

Hello there!If you're thinking of buying a franchise that requires a physical location, this week's VIP Email Newsletter is for you. In an article I wrote for one of my strategic partners, Franchise Direct, I go over the "5 Things That Determine if a...

Hi there,I'm writing from Cleveland, Ohio, where it's currently 8 degrees. Nice.And that's why I thought I'd share an article I wrote. It's titled:"5 Franchise Categories That Get Hot When the Temperature Gets Cold"It will get you thinking about some...

Hi there!Think you know which state has the most fast food franchises per capita?You're probably wrong.West Virginia takes #1. Ohio ranks 5th. And the state in dead last will surprise you even more.But here's the real question: Does high franchise de...

Hi there,What's going to work in franchising in 2026?As a franchise buyer, what things should you be aware of-before you plunk down your hard-earned money?What should worry you?If you're a franchisor, what trends do you need to know about right now?H...

Hi there,In addition to the upfront costs associated with purchasing a franchise, there are several ongoing fees franchisees need to pay. One of them being monthly marketing fees. But how much are they, and are they worth it?Find out hereNext, a ques...

Hi there!A couple of month's ago, I told you I was working on a free resource for aspiring franchise owners and aspiring franchisors. Well it's live.It's called The Franchise Attorney Directory. But, why did I create it?Because it's becoming more dif...

Hi there,Finding a franchise that matches your values isn't just feel-good advice - it's business critical.That said, when you choose a franchise aligned with your beliefs, it transforms from just a business opportunity into something far more meanin...

Hello!With AI becoming increasingly prevalent in franchising, it's crucial for you to NOT use it when you're trying to match yourself to the right franchise. Translation: go at it old-school.Now, I'm not going to get into how AI really works in today...