🟩 Are You Selling the Wrong Thing
Dec 09, 2025 2:31 pm
Hi ,
I was talking to a business owner who could not understand why his sales felt flat.
He believed he had a great product.
He believed he had strong features.
He believed he had positioned everything correctly.
But something felt off.
So I asked him to describe what he believed he was actually selling.
He explained every detail of his offer.
He listed the components.
He highlighted the logic.
He talked about the product.
But he never talked about the person.
And that was the entire issue.
He was selling the thing.
His clients were buying the change.
He focused on the features.
His clients cared about the freedom.
He focused on the mechanics.
His clients cared about the outcome.
He focused on the tool.
His clients cared about who they would become after using it.
People do not buy products.
People buy transformations.
When he started speaking to the transformation, everything shifted.
His message became clearer.
His offer became stronger.
His clients finally understood what he could help them achieve.
And the same offer suddenly started converting at a higher level.
Not because he changed the work.
But because he changed the meaning of the work.
Your offer is not about what you sell.
Your offer is about what someone gains by saying yes.
If you want to explore this idea, hit reply and tell me the transformation your clients are actually buying from you.
Relentlessly dedicated to your profitability,
Dr. Kayvon K
Simplifier & Profit Finder
Let's connect: LinkedIn
Clarity Call: TalkToKayvon.com
P.S.
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