What would you do with half a billion views?

A few years ago, Joel dropped me (John) an email. It was a forward/reply to another email from someone I hadn't heard of before... some fellow by the name of Dr. Eric Berg. He wanted to understand more about why real food was so hard to get, why th...

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Apr 23, 2026
Escape the snow and ice in...South Dakota?

Next week is our first even Great Plains Rogue, up in Rapid City, SD. The focus this event is farming, food, and... finance. We have great talks planned from Joel Salatin, Shad Sullivan, Susan Luachess, Steve Campbell, Bart Carmichael, Nick Kosko, E...

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Jan 29, 2026
Mount Rushmoore, Rodeo... Rogue

Morning friends,The holidays are fast approaching. Our pastured turkey is dry brining in the fridge. Sourdough sits on our counter, looking forward to its date with the oven in the morning. We are sure you are also busy we your holiday preparatio...

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Nov 26, 2025
Can you build real food businesses with integrity?

It's a question often asked - as more and more real food and health products businesses get bought up or sell out and suddenly aren't so real or healthy anymore, or otherwise as they grow fall below their original standards and mission, can you build...

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Sep 19, 2025
Making farms work (despite government harassment)

A family we are friends with have decided to get out of farming just a week or so ago. They just couldn't make it work anymore. Who can? It's a good question. Can farms make it anymore, especially farms that aren't subsidized by public or private m...

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Jul 15, 2025