There is an opportunity for insurers and companies operating in the women's health space to co-create engaging digital health solutions for their customer base. For example, health insurance companies could create tailored products that cater to wome...

So, you are a founder who believes in financial inclusion and wants to start a Fintech startup. You have narrowed down on offering your customers the functionality of sending money quickly and cheaply.

Digital- Why should UAE Insurers transform? To retain customers!The insurance authority issued electronic insurance regulations in April 2020- will it spur innovation? I was thinking about this while shopping for motor #insurance. I decided to test a...

When it comes to mapping user experience, it is just not enough to track numbers of visits and conversions; you have to "see" how the customers are using your site. A non-intrusive way of doing it is using tools like Mouseflow, Hotjar & Crazyegg....

A challenger bank operates digitally, generally from an app, rather than from a physical branch or office. These banks tackle the big problem of financial inclusion and the high costs of transacting for under-served customer. For a startup trying to...

Are you an e-commerce company that wants to take a stand against Facebook / Instagram and have stopped digital marketing on those platforms? How do you drive traffic to your website? Fear not, there is the option of Snapchat Ads platform. This platfo...

Small and Medium businesses are the backbone of any economy, and this is true in the UAE as well. I was looking through the UAE Central Bank reports, and I found that out of the AED 1592.6 Billion extended in domestic credit, SMEs just got a paltry A...