I happen to believe that Blockchain is one of the most game-changing human inventions since the Internet. At the same time, I have come to understand that it is not a panacea for all that ails the Internet as we know it. To understand the business i...

Price comparison Websites started in the UK around 20 years back. It began as a great way to compare insurance and bring down prices for consumers. Image from confused.com websiteThings started to change after a while. Insurers on the top of the list...

I started observing exciting news about GPT3 two weeks back on the twitter-sphere when Sharif Shameem figured out a new way to write code. He used an AI system created by research Lab OpenAI (Early founder Elon Musk (he is no longer involved), and su...

Now, anyone who knows me, knows that I am a pro-privacy geek. I was not always like this. It started with a simple Google search for a flight ticket. After that, I realized that there were travel ads following me on Facebook and Instagram. It was spo...

So, you are a founder who believes in financial inclusion and wants to start a Fintech startup. You have narrowed down on offering your customers the functionality of sending money quickly and cheaply.

There is an opportunity for insurers and companies operating in the women's health space to co-create engaging digital health solutions for their customer base. For example, health insurance companies could create tailored products that cater to wome...

Digital- Why should UAE Insurers transform? To retain customers!The insurance authority issued electronic insurance regulations in April 2020- will it spur innovation? I was thinking about this while shopping for motor #insurance. I decided to test a...

When it comes to mapping user experience, it is just not enough to track numbers of visits and conversions; you have to "see" how the customers are using your site. A non-intrusive way of doing it is using tools like Mouseflow, Hotjar & Crazyegg....

A challenger bank operates digitally, generally from an app, rather than from a physical branch or office. These banks tackle the big problem of financial inclusion and the high costs of transacting for under-served customer. For a startup trying to...

Are you an e-commerce company that wants to take a stand against Facebook / Instagram and have stopped digital marketing on those platforms? How do you drive traffic to your website? Fear not, there is the option of Snapchat Ads platform. This platfo...