(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore...
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other perfo...
"Automation is 100% the job to be done." - Alvaro Villa, FatTailSummaryIn this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining premium inventory standards, th...
SummaryIn this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc., unpack the evolution of addressable TV advertising technology, focusing on the development of driver t...
SummaryIn this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares...
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL?SellMoreDOOH.comSummaryIn this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and...
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/Check Out Swym.ai here:https://www.swym.ai/Marketing Brew Curation Articlehttps://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curatio...
SummaryIn this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the shift towards DOOH, and t...
SummaryIn this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. The episode kicks...
SummaryIn this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sou...
Today's guest is Layne Cox, CMO of Union and one of the earliest adopters of OOH as a growth channel for scrappy startups. Layne has helped build and scale amazing companies like Seamless Web, Grub Hub, Slice, and Pomp, specializing in connecting the...
It's crazy to think that Episode 100 was almost a year ago already 🤯 but they say time flies when you're having fun so I guess it's safe to say - we're having fun.Actually, the original episode for this week's recap debuted on April 21, 2022 (which...
Last week got off to a red hot start with...The OAAA/Geopath Conference Recap Episode with Adam Malone, David Weinfeld, and Amanda Dorenberg continues to rocket towards the #1 most listened-to episode of all time.Then we sat down with Dimitri G...
The measurement conversation gets confusing before it even gets started because the word, 'measurement' is really being used for two distinctly different concepts.That's why I'm launching this multi-part series on everyone's favorite topic, you guess...
It's Thursday morning and you know what that means...Guest Spotlight Drop 🚨And today's guest actually started out as an introduction from a listener of the podcast, Mr. Ricky Murray. Ricky reached out because he thought he worked for a pretty cool c...