It's Thursday morning and you know what that means...

Guest Spotlight Drop 🚨

And today's guest actually started out as an introduction from a listener of the podcast, Mr. Ricky Murray. Ricky reached out because he thought he worked for a pretty cool company (and CEO) and well...turns out he was right.

Ricky leads commercial growth in the UK at place-based CTV disruptor - FRAMEN.

https://www.theoohinsider.com/framen-dimitri

They're taking a completely unconventional approach to the idea of "screens in places" and building out audience-first networks, centered around key moments.

And they're not just hanging screens or building a CMS, in fact, those are the least interesting parts of the business. They're a fully-audited network at a global scale, targeting a specific audience, and with measurable social engagement taking place in their own app that connects the audience to the screen in a truly social media.

This episode touches on everything from the challenges of being a tech founder in OOH, overcoming the challenges of the first 5 years, and all the nuts and bolts of the internet of screens.

And if you think you work for a cool company or a cool CEO, drop me a line here.

Over on OOHired.com, Verde Outdoor opened up a listing to add to their real estate team there in Sioux City, Iowa. If you or someone you know may be interested, check that out here.

A reminder that OOHired is 100% FREE to post and apply. Free. $0.

From me to you 💝

Okay, one last thing. I wrote 10 pages of content today on measurement. I want you to know that I hear you and it's coming.

Being in Nashville last week helped me refine the sight picture a bit (aka a clear view of the target) so enjoy this continued heightened pace of 2 episodes per week.

Amanda Dorenberg left it as the two-pronged challenge for the industry until next year's OAAA/Geopath conference:

1) Transparency

2) Education

I intend to remain transparently focused on helping with the latter.

-TRowe