The measurement conversation gets confusing before it even gets started because the word, 'measurement' is really being used for two distinctly different concepts.
That's why I'm launching this multi-part series on everyone's favorite topic, you guessed it, measurement!
Here's the cadence to look for...
First, I'll release the written blog. Like this one:
Counting vs Attribution: Measuring the Effectiveness of OOH Advertising - Part 1
And within the next week or so, I'll be recording each blog as an enhanced content experience. That means it'll be the blog, on steroids, delivered via audio and video, for your enjoyment.
Enjoy this first installment and along the way, I encourage you to use the microphone button in the lower right corner to leave me a voice message. It can be a question about anything, a question about measurement specifically, or just a general comment that you want to get to me.
If I pick your question, I'll play it on the air when I answer it too so you'll be super official.
Okay, off to an all-day baseball tournament for my son.
Have a blessed Easter,
Tim Rowe
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