Today's guest is Layne Cox, CMO of Union and one of the earliest adopters of OOH as a growth channel for scrappy startups.

Layne has helped build and scale amazing companies like Seamless Web, Grub Hub, Slice, and Pomp, specializing in connecting the digital experience with the physical world. And when Layne and I sat down to put this conversation on the record, I had a full page of notes before we even started. Things I wanted to ask Layne directly.

We got to all of them.

This is an action-packed extravaganza of awesome, particularly if you care about things like:

• Understanding how startup marketing teams think about OOH and offline media as a part of the mix
• How to measure the impact of OOH and offline media in a way that makes sense to your CFO and CMO
• How Challenger Brands by definition take the road-less-traveled and how to not only meet them there, but help them get to the promise land of where they want to go
• What it takes to stand out and cut through the noise with your offline message
• And why "big and broad" is a requisite when you're the new kid on the block but also how Goliath can steal a few pages from David's playbook

I told you I had one page of notes before we pressed 'Record' well I took three more pages of notes during the edit/re-listen of this episode so I hope that it brings you immense value.

Tim

Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union