Last week got off to a red hot start with...

The OAAA/Geopath Conference Recap Episode with Adam Malone, David Weinfeld, and Amanda Dorenberg continues to rocket towards the #1 most listened-to episode of all time.

Then we sat down with  Dimitri Gärtner, Founder and CEO of FRAMEN, a disruptive global company with its target set on turning the place-based CTV category on its head...and they're well on their way. Find out how in this episode.

And then the weekend wound down with the first installment in a multi-part series about Measurement and Attribution. Part I lays the groundwork of cutting through the clutter and outlines the difference between Impression Counting and Attribution Reporting and why both matter.

What's on the docket this week?

Keep an eye out for a recap episode tomorrow of episode 100 with Wrapify CEO, James Heller.

James was also guest 001 so we got back together on episode 100 and if you haven't caught that one, then I highly encourage a listen when you get a chance.

In case you're not familiar, those recap episodes come in around 10-12 minutes and are the key takeaways from the conversation. Guest spotlight recaps all live in Season 2 of the podcast (that's our way of keeping things organized).

And this week's guest spotlight (releases Thursday at 8AM ET) is Layne Cox, CMO of Union. Layne was one of the first, if not the first, B2B2C/D2C/Startups to use OOH, at scale, in NYC, during her time with Seamless Web before being acquired by GrubHub.

Layne is like us, she 💗's OOH. The big difference is she is bringing that highly-sought after, CMO/brand perspective and something VERY few folks have...two decades of integrating OOH with performance digital marketing tactics and a full media mix for the sole purpose of profitably scaling.

It's one you will not want to miss.

Have an awesome week!

-Tim Rowe