Why Brands Invest in Sponsoring Race Drivers

Hi ,Racing is expensive, no surprise there! Every week in my Business of Being a Race Driver column I feature sponsorship tips and resources that hopefully help you in your sponsorship acquisition efforts. Last week I featured a video on why brands s...

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Feb 17, 2026
Why Your Brand Needs To Stand Out

Hi ,Work is progressing steadily on the relaunch of the Motorsport Prospects directory and the introduction of the new "Verified by Motorsport Prospects" designation. It’s been a significant effort, but once you see the final result, it will all be w...

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Feb 10, 2026
Max Verstappen Says Sim Racing Shapes Future Talent

Hi ,Max Verstappen believes sim racing plays a key role in developing future racing talent. If you missed his thoughts in last week’s blog, today’s newsletter includes a link to that column. Episode 3 of the podcast also launches this week—be sure to...

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Feb 03, 2026
No Quitters: The Mindset of a Pro Racer

Hi ,Don’t quit.That’s the straight-up advice from Rob Howden — Series Development Director and the unmistakable voice of the USF Pro Championships. This week, you’ll actually get to hear from Rob himself as he joins me on Episode 2 of the Motorsport...

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Jan 27, 2026
The Power of Polite Persistence

Hi ,Last week I kicked off the first episode of the Motorsport Prospects Podcast with a great discussion on the power of polite persistence with renowned race driver coach Ross Bentley of Speed Secrets fame. If you missed the episode, you can listen...

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Jan 13, 2026
Happy Holidays from Motorsport Prospects!

Hi ,As 2025 draws to a close, I just wanted to take the time to wish you all a heartfelt thank you for being a part of Motorsport Prospects. I genuinely wish you all a happy holiday season and a safe, healthy and productive new year both on and off t...

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Dec 23, 2025
Motorsport Prospects Podcast to Debut in January 2026!

Hi ,It has been a busy week on News Racers Can Use as I continue to curate amazing information that I hope you find useful as you pursue your motorsport adventures. As I come to the end of the first full year of this newsletter, please do not hesitat...

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Dec 16, 2025
How To Be A Pro Race Diver

Hi ,Just a quick heads up that publishing of News Racers Can Use will take its annual holiday break from December 22nd, 2025 until January 5th, 2026. The last newsletter of 2025 will be published on December 23rd, 2025 and the first of 2026 on Januar...

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Dec 09, 2025
How Mental Performance Can Change a Career

Hi ,This newsletter is changing! That's right, with the relaunch of the Motorsport Prospects Directory and the launch of the Motorsport Prospects Podcast in January, expect the following every Tuesday morning:Actionable advice from motorsport profess...

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Dec 02, 2025