The Importance of B2B In Sponsorship

Mar 24, 2026 10:01 am

Hi ,


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Last week I was honored to be a guest on Will Marotti's show The Pits Are Open. If you want to learn what I am up to with Motorsport Prospects, this is a great opportunity. Plus you will learn about sponsorship analytics and the very cool Autofluencer with Erica Sietsma! On top of that, I announced the launch date of the highly anticipated Verified by Motorsport Prospects Program. Watch the interview here to find out when it is!


This is what I covered on News Racers Can Use last week.


How Honda Racing School Develops Drivers

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How the Honda Racing School develops race drivers is just one of the insights you’ll gain in last week’s edition of the Driver Development Roundup. I also have details on the selection process for Porsche Motorsport Asia Pacific’s Talent Pool, how Caleb McDuff is leading the way for deaf drivers and much more! Click here to read all the driver development news I covered last week.


The Importance of B2B In Sponsorship

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The importance of B2B in sponsorship is one of the topics covered in last week’s edition of the Business of Being a Race Driver. I also have details on overlooked expenses in your budget and much more! Click here to read about B2B and more!


Lamborghini Temerario GT3 Debuts on Track This Weekend

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The Lamborghini Temerario GT3 will debut at this weekend’s 12 Hours of Sebring and last week’s Racecraft & Race Cars Roundup has the details on how the car was developed and the goals of the GT3 program. I also have racecraft tips, how F1 drivers train and more! Click here to read and watch how the Temerario GT3 was developed and more.


How Great Students Win in Motorsport – with Skip Barber Racing School

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On last week’s edition of the Motorsport Prospects Podcast, I spoke to Dan Demonte of the Skip Barber Racing School who explains the importance of being a good student if you want to flourish in motorsport. Click here to read more and listen to the episode.


Formula E Drivers Appeal to FIA With Grievances

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Formula E drivers have sent a letter to the president of the FIA outlining several grievances and I have the details in last week’s Sustainable Motorsport Roundup. I also have details on sustainable fuels in both Formula 1 and NASCAR, a hydrogen in motorsport forum and a whole lot more. Click here to read it all.


How Gabriel Bortoleto Uses Sim Racing as a Tool

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Gabriel Bortoleto uses sim racing as a tool to prepare him for F1 races and in last week's edition of the Sim Racing Roundup you will find out how. I also have details on a hybrid sim racing and real-world team, sim racing tech news and more! Click here to read all about Gabriel's sim racing and more.


WRC Rally Scotland Brings Top Tier Rallying Back to the UK

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WRC Rally Scotland brings back top tier rallying to the UK and in last Friday's Business of Motorsport Roundup you will get all the details. I also have the latest developments on motorsport in the Middle East, IndyCar’s new hit race and the latest sponsorship news and race team developments. Click here to read all the latest business of motorsport developments.


The Week Ahead

This is what is being featured on News Racers Can Use this week:


  • Developing an independent race driver.
  • Why elite drivers can't always bridge pro racing's resource gap.
  • Rob Smedley on the FAT Karting League.
  • The difference between being ignored and being funded.
  • All this plus much more!


Quote of the Week

It’s not about how fast you go. It’s about how long you go fast.” – Ryan Thomson, Speech at a sports conference (2015)


The Last Lap

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The Repco Brabham BT19 has become the first non-human inductee into the Australian Motorsport Hall of Fame and for very good reason, which is celebrated in the latest issue of Auto Action Premium magazine which you can check out here.


"It is a car, the Repco Brabham BT19, perhaps the single most important car in Australian history."


To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects

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