Hi ,

Racing is expensive, no surprise there! Every week in my Business of Being a Race Driver column I feature sponsorship tips and resources that hopefully help you in your sponsorship acquisition efforts. Last week I featured a video on why brands sponsor racing drivers. You will find a link to it and much in this week's newsletter. Let's dig in!

IMSA 3D Winners Building Strong Racing Careers

The IMSA 3D Scholarship program is building strong careers and in last week’s Driver Development Roundup you will get some examples of how. You will also learn what to do when you have no money to race, driver development program updates and more. Click here to read all the latest driver development news.

Why Brands Invest in Sponsoring Race Drivers

Why brands invest in sponsoring race drivers is just some of what you will learn in last week’s Business of Being a Race Driver. I also have advice on preparing for media interviews, why faking social media stats is a bad idea and more. Click here to read more about the "why."

McLaren 720S GT3 Set to Continue for Next Two Years

The McLaren 720S GT3 is set to continue for another two years as the manufacturer plans for its next GT3 challenger. I have full details in last week’s Racecraft & Race Cars Roundup along racecraft tips and more. Click here to read more about McLaren's plans.

How Chris Lulham Went From Sim Racing to the Real Thing

How Chris Lulham went from sim racing to the real thing, with Max Verstappen of all people, is one of the sim to real-world success stories in last week’s Sim Racing Roundup. I also have news on how a sim manufacturer teamed up with a track day organizer and more. Click here to read about more drivers using sim racing as a legitimate pathway to real world motorsport.

Pit Boost Returns to Formula E for Season 12

Pit Boost is returning to Formula E with their next race, and I have the details in last week’s Sustainable Motorsport Roundup. I also have details on what it’s like to drive the new Gen4 race car and more! Click here to read about the return of pit boost and more sustainable motorsport news.

Motorsport Prospects Podcast: Racing Advice and Inspiration for Aspiring Drivers

Discover how top drivers and mentors share real-world insights to help you build your racing career. The Motorsport Prospects Podcast is your go-to resource for racing advice, motivation, and opportunity. Last week I looked at who I have talked to and what has been covered on the podcast so far. Check out "The Week Ahead" below to see who will be on the podcast this week. Click here to read all about who has been on the podcast so far and how you can listen!

Cadillac F1 Makes a Splash at the Super Bowl

Cadillac F1 has made a splash with a Super Bowl ad and huge ambition. Last Friday's Business of Motorsport Roundup looks at why they went big on the Super Bowl. I also have news on IndyCar’s new engine deal, India’s Grand Prix ambitions and Jeffrey Epstein’s F1 connections. Click here to read all the latest business of motorsport news and more!

The Week Ahead

I have a lot of great content scheduled for this week including:

• Haas F1 Boss Ayao Komatsu on Driver Development.
• Why the Aramco F4 Saudi Arabian Championship Made a Difference Beyond the Track.
• Rethinking Racing Sponsorship.
• The importance of Long-Term Planning on the Motorsport Prospects Podcast.
• Plus much more!

Quote of the Week

“All you need to know about racing you can learn from Super Mario Kart.”

― Jenson Button, Life to the Limit: My Autobiography

The Last Lap

F1 has come a long way in the past two decades, but a suggestion from the FIA president Max Mosley 20 years ago could have changed the face of the championship. Check out this story on when the FIA flirted with an F1 promotion/relegation system.

Under former FIA president Max Mosley's proposal, a successful GP2 team would earn its way up, while uncompetitive F1 teams might find themselves fighting for their place. Check out the full details here.

To your success on track and off!

Mark Boudreau

Motorsport Solutions Architect at Motorsport Prospects