How PR And Media Can Boost Your Racing Career

How PR and media can boost your racing career highlights this week’s Business of Being a Race Driver. You will also find out 3 reasons why a company will sponsor you that aren’t “exposure” as well as what Bell Helmets looks at to be considered for sp...

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Nov 26, 2024
You Are A Race Driver So Act Like One

You are a race driver so act like one. You will find out what this means in this edition of the Driver Development Roundup. You will also learn how to progress your mental performance, find out about a new driver development program from BMW and lear...

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Nov 25, 2024
F1 Sponsors Go All In At Las Vegas Grand Prix

F1 sponsors have gone all in at the Las Vegas Grand Prix, and you will get plenty of examples in this week’s Business of Motorsport Roundup. I also cover the latest on the potential future of Liberty Media, why Roger Penske bought the Long Beach Gran...

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Nov 22, 2024
Lando Norris: How Gaming Boosts Real-Life Racing

Lando Norris shares his thoughts on how gaming boosts real-life racing skills in this week’s edition of the Sim Racing Roundup. You will also find more about Max Esterson’s amazing rise from sim racer to F2, the Prodigy Three Championship that places...

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Nov 20, 2024
The Mind Of A Race Driver

The mind of a race driver is just one of the things that is a focus of this week’s Racecraft & Race Cars Roundup. This week you will find out how to deal with nerves and how you can recapture that sense of joy that racing should bring. I also hav...

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Nov 20, 2024
Professionalism Is Key To A Long Motorsport Career

Hi ,This week in News Racers Can Use you will find out how professionalism is key to a long motorsport career. This was only one of the topics covered last week and just in case you missed anything, I've got you covered. Let's delve into the details....

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Nov 19, 2024
Building Long-Lasting Sponsor Partnerships

Building long-lasting sponsor partnerships is just one of the topics covered in this week’s edition of The Business of Being a Race Driver. I also have advice on why your social media engagement is stalling, the importance of investing in marketing l...

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Nov 19, 2024
Mazda Motorsports Awards $500,000 In Scholarships

Mazda Motorsports has awarded $500,000 in scholarships for 2025 and in this week’s Driver Development Roundup you will get the details and some hints on how to get there yourself. I also have a ton of scholarship news from around the world, more on R...

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Nov 18, 2024
Formula 1 Rocked By More Departures

Formula 1 has been rocked by yet more high profile departures and in this week’s Business of Motorsport Roundup you will find out who and why. I also have news on Penske Entertainment purchasing the Long Beach Grand Prix, what’s to come in 2025 for N...

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Nov 15, 2024
The Unfiltered Thoughts of Ayrton Senna

Hi ,The unfiltered thoughts of who is without doubt one of the greatest race drivers to have ever climbed into the cockpit of a race car is just part of what I covered last week in News Racers Can Use. If you missed it or anything else from last week...

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Nov 12, 2024
5 Sponsorship Insights Every Racer Needs to Know

Hi ,Sponsorship is the financial backbone of motorsport and necessary for almost everyone to compete. In this week's newsletter you will find out about 5 sponsorship insights that every racer needs to know. And as usual, a whole lot more of great New...

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Nov 05, 2024
A Hydrogen-Powered LMP3 Fueled By Sewage

Hi ,Last week featured a lot of great information that race drivers can use but the hydrogen-powered LMP3 race car fueled by sewage I wrote about has to be one of the more innovative approaches to sustainable motorsport and just one of the fascinatin...

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Oct 29, 2024