The podcast this week features Brian McRae, the Partner Marketing Manager for Gradient Racing. Brian explains why sales is all about building trust and how you can learn sales techniques to increase your effectiveness in your sponsorship acquisition...
My guest on the podcast this week is Mike Scudamore of Team Brit who explains why you need to have a unique selling point when approaching potential sponsors. He provides actionable advice on how to approach brands, structure sponsorship payments and...
On this week's podcast, motorsport industry veteran Jim Bowie explains why drivers need a fundamental mindset shift when it comes to securing sponsorship. From the power of B2B partnerships to identifying the right prospects and leveraging AI-driven...
This week’s edition of the Motorsport Prospects Podcast features Mental Performance Coaching professional Caroli Remmlinger. In this episode Caroli and I talk about: Why mental performance coaching is so important for a race driver. The differe...
This week on the Motorsport Prospects Podcast I speak with Will Marotti. Will is the founder of Speedway Venture Studio, founder and owner of Marotti Autosport and the host of The Pits Are Open. Will explains the importance of thinking of your career...
This week on the Motorsport Prospects Podcast, I sit down with Mike Maurini, Team President of HMD Motorsports and owner of RTD Media & Management. Mike shares why getting out to the track and building face-to-face relationships remains one of th...
Winning races is no longer enough. In today’s ultra-competitive motorsport landscape, every driver on the grid is fast — so what sets you apart? In this week’s episode of the Motorsport Prospects Podcast, Alexandra Schieren joins me to make the case...
In motorsport, trusting the wrong person can cost you more than a result—it can impact your entire career. In this episode of the Motorsport Prospects Podcast, I speak with Ludovic Peze about one of the most overlooked but critical aspects of a r...
This week’s podcast features President of the Della Penna Foundation, Michelle Della Penna. We discuss the importance of knowing your car, why it promotes better team communication, and much more. Key topics we cover: Why you need to know the car...
This week’s podcast features industry CEO of motorsport engineering solutions provider Race On, Franco Chiocchetti. We discuss the importance of working with true motorsport professionals, why working with them is much like compounding interest, and...
