Customizing Your Sponsorship Deck

Customizing your sponsorship deck is just one of the actionable tips featured in this week’s Business of Being a Race Driver. I also have two great podcast episodes you should listen to, a service run by a race driver that specializes in micro sponso...

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Apr 23, 2024
Motorsport UK Launches Disabled Drivers Scholarship

Motorsport UK has launched a Disabled Drivers Scholarship bringing access and opportunities to even more people who have an interest in getting involved in motorsport and I have the details. This week I also have video on the development of the FIA R...

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Apr 22, 2024
After 61 Years Lamborghini Finally Does Racing Right

After 61 years, Lamborghini are finally doing racing right with their Squadra Corse racing arm. This is just one of the many topics covered in this week’s Business of Motorsport. You will also find details on everything from how to run an F1 media ce...

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Apr 19, 2024
Using Sim Racing to Find the Next FIA Rally Star

This week you will find out how the FIA is using sim racing to find the next FIA Rally Star. I also have news on an innovative partnership in Indonesia, what to do when you have wheel spin on exit and the latest competitive sim racing news and tech r...

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Apr 17, 2024
Vision Training Both On Track and Off

Vision training both on and off the track are just part of this week’s Racecraft & Race Cars Roundup. You will also find tips on finding your braking point, the power of visualization, choosing an arrive and drive team as well as an exercise to h...

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Apr 17, 2024
Creating Value for Your Sponsors

Creating value for your sponsors is critical if you plan on both acquiring new sponsors while continuing to serve the ones you currently have. This week I feature two videos that will help you do just that. You will also learn why sponsors switch tea...

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Apr 16, 2024
Finding Your Braking Point

First off, the ideal braking point doesn’t exist. Your braking point is dependent on many variables like your position on the track, the way you come onto the brake and of course the car’s physical limitations like cold tires or hot brakes. More ofte...

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Apr 15, 2024
Dealing with Adversity On and Off the Track

Dealing with adversity both on and off the track is just part of what you will find in this week’s Driver Development Roundup. You will also get a peek behind the scenes at both an F1 academy training session and a rally development program, learn ab...

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Apr 15, 2024