Why Brands Sponsor

This week’s edition of The Business of Being a Race Driver on Motorsport Prospects covers why brands sponsor, how to build yourself into a champion, details on a helpful social media marketing webinar, and four inexpensive ways to start racing now. T...

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Jul 30, 2024
The Annual Porsche Driver Development Workshop

This week I have details on the annual Porsche driver development workshop held for young racers. I also have tips on how to build yourself into a champion, how to deal with performance anxiety, Jamie Chadwick’s plans for developing female racers and...

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Jul 29, 2024
CrowdStrike Global IT Outage Hits Motorsport

The CrowdStrike global IT outage last week also affected motorsport and in the Business of Motorsport Roundup this week you will find out how. I also cover the executive turmoil at the Audi and Alpine F1 teams, the future of Formula E and a note of c...

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Jul 26, 2024
Toyota Prepares to Race Hydrogen at Le Mans in 2028

Toyota is preparing to race hydrogen at Le Mans in 2028 and this week I have a look on how they will go about it. I also have details on Mercedes F1’s latest sustainability report, a new partner for MissionH24 and the exciting future of synthetic fue...

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Jul 25, 2024
Max Verstappen Gets Flack for Sim Racing

Max Verstappen has been getting flack for sim racing until 3:00 AM before the Hungarian Grand Prix and I have a roundup of what everybody is yelling about this week. I also have a video review of the inaugural Racing Prodigy draft, how sim racing is...

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Jul 24, 2024
FIA Launches TC Lite to Boost Touring Car Accessibility

The FIA has introduced TC Lite with the intention of making Touring Car racing more accessible and I have all the details this week. I also have Laguna Seca driving tips from Robert Wickens, how confidence is the key trait of winners and where retire...

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Jul 24, 2024