The "restaurant-menu website" no one orders from

Hey ,Does your service page read like a menu?"Strategic planning. Implementation support. Ongoing consultation."Cool story. But what does that actually DO for me? In other words, why should people care?It reads like "Pizza Marguerita for 4 people".He...

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Sep 04, 2025
Rules are sometimes ok to be broken

Hey ,I typically don't do limited-time offers. I think they're overused and often fake urgent.But I'm making an exception this week for two reasons:You downloaded the avatar worksheet, which tells me you're serious about getting resultsIt's my 9th bu...

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Sep 04, 2025
90-y-o eyesight, tattoo & your website

Hey ,If you're thinking "My referrals are great, no need to waste time on my website," I have a little story for you.In 2013, as I was putting on my eyeliner and realized I'd had enough of struggling every morning with my nose glued to the mirror (I'...

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Sep 03, 2025
😍 The 3-step bridge from avatar to actual sales

Hey ,Yesterday I told you about how we shifted Pam's messaging from "expert speak" to "internal voice that connects."Here's the 3-step process we used:Step 1: Find the Feeling Behind the ProblemDon't just list their challenges.Ask yourself: How does...

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Sep 03, 2025
🥺 They love it but never buy...

Hey ,My client's content was getting all the love. (Let's call her Pam for privacy reasons)Her audience was engaged, inspired, and loving every post.And yet… the lurkers were… lurking. 👀 So her sales were still inconsistent.Here's what was happening...

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Sep 02, 2025
🕳️ The gap that’s silently killing your sales

Hey ,Remember that Ideal Client Avatar worksheet you downloaded? Gold medal for actually doing the work 👏 (most people never get past the “dream client’s name is Sarah” part).But here’s the trap:Business owners think they’ve nailed it because they k...

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Sep 01, 2025
The About page mistake that's costing you clients

Hey,Quick question: when was the last time you updated your About page?If you're like most business owners, you wrote it once when you launched your site... and haven't touched it since.Here's the problem: your About page is probably doing the exact...

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Aug 19, 2025
👨‍💻 Website teachings from 3 drunk guys at 4pm

,Three drunk guys invited me to their 4pm street party the other day.Here's how it relates to your website traffic...👇👇👇I was out for a peaceful walk when I stumbled across this scene: loud music blasting, one of the 3 guys dancing on a chair, bee...

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Jul 29, 2025
It’s HERE: The Mega Business Bundle is officially LIVE

Hey hey!!!It’s finally here… and it’s even better than you expected.The Mega Business Bundle is officially LIVE - and yes, you can grab the whole thing for FREE.We’re talking over 60+ juicy offers from top creators, coaches, and experts - packed with...

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Jun 24, 2025