So I got to sit down with Tony Lekic on his podcast, Open Book Entrepreneur.

Tony's a leader in the mindset coaching industry. He's helped tennis players become #1, among helping other industry leaders, and he brings that same sharp, no-fluff energy to conversations about business growth.

We talked about evergreen content, why most websites aren't doing their job, and how simple tweaks can bring in clients without you having to post every single day. Here's the link to the episode.

How Evergreen Content Brings Clients While You Sleep

We covered:

→ What evergreen content actually is (and why it keeps working long after you hit publish)

→ How I helped a local vet increase direct calls by 150% in two months

→ Why one client sold an entire program from a single repurposed post

→ What AI still gets wrong about keyword research

→ The difference between content designed for humans and content designed for algorithms

→ Why your website is your real online real estate

If you're tired of feeling like you have to be "on" all the time to get clients, this episode will show you a better way.

Give it a listen and let me know your takeaways.

See you there, Morgane

P.S. No, I didn't ask Tony for tennis tips. But yes, I'm now wondering if my backhand is why my first business took so long to take off.

(Spoiler: it was actually my vague messaging...)