Hey ,

Your offer is solid. Your clients are getting results.

But landing new clients feels harder than it should...

And you'd happily skip the social media content creation part...

(because if you're like me, you probably think cleaning the cats' litter box is more fulfilling than spending hours on the 'gram).

Your messaging should be pre-selling (or even selling!) for you.

So here's how I'd make your copy bring all the b̶o̶y̶s̶ clients to t̶h̶e̶ ̶y̶a̶r̶d̶ your calendar.

I rewrote an accountant's homepage headline so it could go from locally invisible to "finally, someone who gets it."

Before:

"Professional Services for All Your Needs"

(Translation: I do... something to help you. But what? Who knows.)

After:

Main title:

Accountant for small businesses in Bristol, South West England

↳ so Google actually shows them to the right people

Subheadline:

Tax season sucks. VAT is a nightmare. Bookkeeping feels like a chore.

Well, not to me. You shouldn't have to figure it out alone at 11 PM with your 24th cup of coffee.

↳ so prospects feel the pain, feel understood, and see there's a solution

Headline call-back:

Let me handle your books so you can focus on your business and meet all your legal deadlines without last-minute chaos.

↳ relief + positioning as an obvious no-brainer solution

CTA button:

Book your free call, get your free quote

↳ no-pressure invitation with clear steps

Why this works:

This headline answers the 3-W questions every copy needs to answer:

➤ What you do

➤ What results you provide

➤ Why people should choose you

➤ All while telling Google who to show your website to and where

Use this 3-W Framework and test your homepage:

1️⃣ Does it say what you do?

2️⃣ Who it's for?

3️⃣ Why you're the obvious choice?

If your headline isn't answering these questions, you're losing clients to someone who's not better than you but uses better words.

Want to learn how to write copy like this for YOUR business?

I have 2 open spots with a 50% special November offer. (I don't celebrate Black Friday out of personal values, as I explained in my previous email.)

Once they're gone, they're gone.

Why should you care?

We'll make sure your messaging speaks to YOUR people and brings you sales, whether you post on social media or not.

And if you do, we'll make sure your content works for you (instead of you working for the grumpy algorithm).

You'll feel more confident about your messaging and your offers.

You'll have everything you need to book clients and get found online.

Here's what we'll do together over 3 months (6 calls + unlimited support & copy reviews):

✅ Refine your ideal client (who you're actually talking to)

✅ Get clear on your brand voice and tone (so you stand out and sound like YOU, without apologizing or second-guessing)

✅ Work on your content—whether it's social media, website pages, sales copy, or emails

✅ Tackle the mind gremlins when resistance comes up (I bring my 10 years as a personal development/mindset coach to the party)

Total price for 3 months with 50% off: USD $1,350 or €1,125

Payment plans available.

Hit reply to save your spot and let's make your words sell for you.

Talk soon,

Morgane

P.S. The GIF, for the memo...

P.S. 2: Yes, I'm that type of person in the car...