Hey ,Everyone thinks website visitors disappear into the wilderness because of "not enough traffic", timing / economy, or because they “weren’t serious".That’s convenient, but wrong.They’re disappearing because your copy has the vibe of a build-your-...

So I got to sit down with Tony Lekic on his podcast, Open Book Entrepreneur.Tony's a leader in the mindset coaching industry. He's helped tennis players become #1, among helping other industry leaders, and he brings that same sharp, no-fluff energy t...

,My biggest copywriting mistake cost me 30K.And it was painfully avoidable.Back in 2016, when I started my first service business, I knew nothing about copywriting or marketing.So I did what most service providers do at the beginning: I wrote things...

Hey ,Your messaging problems aren't about finding the "perfect words".They're about clarity.You know what you do. You know you're good at it.But when someone lands on your sales page or reads your posts, they can't figure out why they should choose y...

Hey ,Quick question: How many potential clients scrolled past your sales page, your posts, or your emails this week because your messaging didn't make them stop and think, "This is for me"?Here's what I do know: every day that your messaging stays un...

I was paid to stay home after being made redundant twice in 5 months.My burned out panda eyes and vampire-like skin were sleeping a lot.Then I got a job offer out of the blue. They interviewed me first and were holding everything until they had my an...

,I've made terrible investments in my life, mostly with business coaches who had a great speech but didn't live by it. I was deceived.And I know I'm not the only one. Many other people, including my friends, had this kind of experience too.I pai...

Hey ,Your offer is solid. Your clients are getting results.But landing new clients feels harder than it should...And you'd happily skip the social media content creation part...(because if you're like me, you probably think cleaning the cats' litter...

Hey ,Your offer is solid. Your clients are getting results.But landing new clients feels harder than it should...And you'd happily skip the social media content creation part(because if you're like me, you probably think cleaning the cats' litter box...

You’re about to hit “send” on a proposal… and then that little voice shows up:“Are you sure you’re worth this?”Next thing you know:You’ve lowered your price.You’ve added a few extra bonuses.Your bold claims are gone.Your messaging is now as diluted a...