🪿 I chased the wild goose

Oct 23, 2025 12:59 pm


I messed up, wasted time (and money), and earned discouragement as a "reward". I want to share this with you so you don't go through that...


Once upon a time, I used to believe that more posts = more clients.


So I jumped into the dreaded Canva rabbit hole, batched content 3 months in advance (yeah when I go all in, I go all in) and happily posted 7 days a week for a very long time... (nah just kidding, it wasn't "happily" because I hated every second of it...🫠)


I tried my best but ended up exhausted and disgusted.


So I decided I'd post MY way. Because more posts don't make sense if they're not talking to the right people.


Reaching 10k followers isn't a goal in itself, likes and followers don't pay the bills, clients do.


For your content to convert, you need to:


▶︎ Speak your ideal client's language = offering what they want, NOT what you think they need


▶︎ Write FOR them, NOT about you or your offer


▶︎ Tell them CLEARLY how their life will be once they work with you, they need to be able to picture themselves after.


▶︎ Anticipate objections so they come to you pre-sold (if not completely sold already)


▶︎ MOST IMPORTANTLY, picture realistic results because people aren't stupid (and promising "5 new clients in 1 month" isn't just sleazy - it's illegal in most places with strict consumer protection like the EU, UK, US, Canada, Australia, and New Zealand - the boss babes and bro marketers didn't get the memo).


If your messaging isn't clearly saying these things - whether it is on social media or on your sales page - you'll be working harder than you need to.


This is exactly what we work on in my 1-month copy coaching.


I help you nail your messaging so it speaks to the right people and converts them into clients so you don't have to chase the wild goose🪿.


Want in? Reply to this email and let's talk.


Your turn,

Morgane


PS: In case you wondered, the price is USD 677 or 597 euros and all the deets are here (because I'm not a boss babe)

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