Hey there,Day 6 of Valentine's week. It's Valentine's Day - the day of proposals.Perfect timing to talk about crafting offers that prospects actually say yes to.Here's my biggest mistake in 2023:I used to refuse clients if they couldn't afford my ful...

Hey there,Day 5 of Valentine's week. Running about 5 hours late today.Here's why: I was blessed with a baby girl this morning.Wild timing, I know. But I wasn't going to skip this email. We're talking CTAs today - the part of your outreach that actual...

Hey there,Day 4 of Valentine's week. Today we're talking about your signature - not just the one at the bottom of your email, but your entire personal brand.Here's the truth: cold outreach gets you meetings. But your personal brand closes the deal be...

Hey there,Day 3 of Valentine's week. Let's talk about trust.You nailed the subject line. They opened your email. Congrats.Now comes the hard part - making them believe you're not another spammer blasting 10,000 emails a day.Here's where most cold ema...

Hey there,Day 2 of Valentine's week. Let's talk about subject lines.I was auditing a client's campaign last month. They were getting 50% open rates and thought they were crushing it.Spoiler: 50% open rates are bad.Here's what they were using:" - cons...

Hey there, Valentine's week starts today (at least for me it does). And just like dating, client outreach is all about choosing the right channel based on where your prospect actually hangs out.Most people pick one channel randomly and go all-in. Tha...

Hey there,The Dennis Yu podcast just went live on my channel.If you don't know who Dennis is - he's worked with Nike, the Golden State Warriors, and some of the biggest brands in the world. Never sent a single cold email or made a cold call in his en...

Hey there,Just wrapped up a podcast with Michael Gardiner from DFY Meetings.He's worked with over 240 businesses, been doing cold email since he was 15 years old (literally sending campaigns during high school classes in 2014).Here's the one tactic h...

Hey there,Had a call this past week with some insiders in the cold email community.One guy is making $75K/year doing something so boring, you'd scroll past it on LinkedIn.He sells custom decals for replacement cars at dealerships.Let me explain.The o...

Hey there,Quick apology - I just realized my last email had the wrong first name at the top.Classic mail merge fail on my end. Sorry about that!The rest of the email still applies though. If you're curious about the cold outreach program, happy to ch...