Hey there,

Day 5 of Valentine's week. Running about 5 hours late today.

Here's why: I was blessed with a baby girl this morning.

Wild timing, I know. But I wasn't going to skip this email. We're talking CTAs today - the part of your outreach that actually gets meetings.

(Also, if you know any unique names starting with S, reply and share them. I'm taking all suggestions.)

Here's the problem with most CTAs:

They're either too vague ("Thoughts?") or too aggressive ("Book a 30-minute demo with me").

Neither works.

Here are the 3 CTA types that actually get replies:

1. The simple 15-minute call

This is your baseline. 15 minutes doesn't feel like a big chunk of someone's calendar. It's easy to say yes to.

Example CTA:

"Worth a quick 15-minute call to see if this makes sense for you?"

Low commitment. Fast discovery. If it's a fit, you BAMFAM - Book A Meeting From A Meeting.

The first 15 minutes is discovery. The next meeting is the real pitch.

2. The Loom audit (4x more likely to get a yes)

This is for when you want to stand out. Do a quick 3-minute Loom audit of whatever service you're selling.

Selling LinkedIn personal branding? Audit their profile.

Selling cold email? Audit their current campaigns.

Selling YouTube strategy? Break down their last 3 videos.

The CTA in the Loom? You guessed it - book a meeting.

Why this works:

• You've already demonstrated expertise
• You've given them value upfront
• They're 4x more likely to say yes because you've proven you know what you're talking about

The key: genuinely share value. Don't just say "your profile needs work." Show them exactly what's broken and how to fix it.

3. The customized lead magnet (for camera-shy people)

Don't want to get on camera? No problem.

Do a bit more research. Create a customized lead magnet for them. Offer that as the CTA for your first email.

Example:

"I put together a quick breakdown of 5 outreach angles you could use for your agency. Want me to send it over?"

They say yes. You send the lead magnet. It should look custom and solve a genuine problem they have.

Then the CTA in that lead magnet? A quick 15-minute call to walk them through implementation.

This works because you've:

• Personalized the outreach
• Given value without asking for anything
• Made it easy for them to say yes to the next step

The golden rule for all 3:

Keep the first ask low-commitment. 15 minutes max. Then BAMFAM once you've proven value.

Nobody wants to commit 30-60 minutes to a stranger. But 15 minutes? That's a coffee break.

Here's what NOT to do:

Don't say "Let me pick your brain" - nobody wants their brain picked.

Don't say "Quick chat?" - too vague.

Don't say "30-minute demo" - too long, too salesy.

Keep it specific. Keep it short. Keep it valuable.

Want my proven Loom structure with a real example that improves your chances of landing meetings?

Reply with "LOOM STRUCTURE" and I'll send you the breakdown - exact script, timing, and how to position the CTA without being pushy.

Valentine's week roadmap:

• Day 1: Multi-channel outreach (done)
• Day 2: Subject lines that get opened (done)
• Day 3: Building trust before the pitch (done)
• Day 4: Personal branding that closes deals (done)
• Day 5: CTAs that actually get replies (today)
• Day 6: Crafting offers they can't refuse (tomorrow - Valentine's Day, the perfect timing)
• Day 7: Follow-ups and sales call structure

Want help implementing these CTAs into your outreach?

I've got a few spots left for free 15-min lead gen strategy calls this week. We'll look at your current CTAs, spot what's killing your conversion, and fix it.

Book your free call here!

Let's get you more meetings.

Best,

Divij

P.S. Seriously, baby name suggestions starting with S - drop them in the replies. I'm reading every single one.

P.P.S. The Loom audit CTA is the most underused tactic in cold outreach. Reply "LOOM STRUCTURE" and I'll show you exactly how to do it without spending hours per prospect.