The Certain Way by Victor Ekpo Bassey

Newsletters

#198 Apr 30, 2026

This ends today

Dear Remi, A few days ago, I made a decision that would have felt unthinkable to me a few months ago. I decided to close…

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#197 Apr 30, 2026

This ends today

Dear Remi, A few days ago, I made a decision that would have felt unthinkable to me a few months ago. I decided to close…

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#196 Apr 26, 2026

The suya gate doctrine

Dear Remi, I saw something last night that felt like a full business school hidden inside a suya stand. There was a…

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#195 Apr 24, 2026

If you sound like everyone else…

Dear Remi, Back in town. Took a little longer than I expected, but all in all, it went well. While taking care of my…

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#194 Apr 23, 2026

no TNS, it's an emergency

Dear Remi, Two quick things. First I'm literally about to leave town. There's a client who needs my attention and…

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#193 Apr 23, 2026

Arena (May 4–29): 7 seats

Hey there I’m opening 7 seats for The Arena (Sprint 1), a 30-day install running May 4 to May 29. This is for the…

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#192 Apr 22, 2026

How we measure progress

Dear Remi, Most experts think their next level comes from more marketing. But that’s usually not the real problem. The…

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#191 Apr 22, 2026

How we measure progress

Dear Remi, Most experts think their next level comes from more marketing. But that’s usually not the real problem. The…

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