The Certain Way by Victor Ekpo Bassey

Newsletters

#201 May 5, 2026

The secret to building a N50m personal brand

Hey there! So... In the Way of the Tribemaster®, we have a lill something we call your #1Priority. It's basically your…

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#200 May 4, 2026

I killed ₦27 million last week

Last week, I killed ₦27 million. Eight weeks of revenue. Gone by my own decision. It was working. It was paying. It no…

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#199 Apr 30, 2026

another one bites the dust

Dear Remi, This may be the last time I begin an email this way. Not because I am ending email. I am not. Email remains…

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#198 Apr 30, 2026

This ends today

Dear Remi, A few days ago, I made a decision that would have felt unthinkable to me a few months ago. I decided to close…

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#197 Apr 30, 2026

This ends today

Dear Remi, A few days ago, I made a decision that would have felt unthinkable to me a few months ago. I decided to close…

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#196 Apr 26, 2026

The suya gate doctrine

Dear Remi, I saw something last night that felt like a full business school hidden inside a suya stand. There was a…

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#195 Apr 24, 2026

If you sound like everyone else…

Dear Remi, Back in town. Took a little longer than I expected, but all in all, it went well. While taking care of my…

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#194 Apr 23, 2026

no TNS, it's an emergency

Dear Remi, Two quick things. First I'm literally about to leave town. There's a client who needs my attention and…

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