The Certain Way by Victor Ekpo Bassey

Newsletters

#89 Sep 12, 2025

Most experts don’t even know they’re in prison

Trust is the last true moat. Here’s how to build one they can’t clone.

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#88 Sep 11, 2025

Why you won't here from me till tomorrow

Hey there people! So delivery of The Certain Way is paused till tomorrow... Not by choice... It's just can't be…

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#87 Sep 9, 2025

Why your smart clients keep failing

“You don't have a mindset problem, you have a standards problem” - CTM Hey , A few years back... A venture capitalist…

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#86 Sep 8, 2025

Why “market research” kills authority

“Start with the market and you become a commodity. Start with your core value and you become a category of one.” Hey ,…

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#85 Sep 7, 2025

The silent killer of expert businesses

“Trust is the source code. Love is the killer app” Hey , This week you're in for a treat... You see... Across the…

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#84 Sep 6, 2025

Why Rockefeller's name still opens doors

“A good name is more desirable than great riches; to be esteemed is better than silver or gold” Hey , Let's talk about a…

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#83 Sep 5, 2025

From buyers to believers (the system)

"Build a tribe, not an audience. Tribes defend; audiences consume." Hey , So... Fun fact... Steve Jobs didn't build…

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#82 Sep 4, 2025

How to double your close rate without new skills

"What you do speaks so loudly that I cannot hear what you say." - Ralph Waldo Emerson Hey , So... According to the…

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