Rutabaga was born out of an acute pain point the founders experienced when tasked with facilitating a global journey mapping research study for a large computer networking company. Pinpoint, the consulting firm the founders worked for, developed a be...
Businesses face constant pressure to innovate while effectively managing risks and resources. The key to staying ahead lies in the ability to rapidly validate ideas, refine strategies, and adapt swiftly to evolving customer needs. Enter Rutabaga, a r...
In today’s fast-paced and competitive market, the ability to rapidly adapt and respond to customer needs is paramount. Yet, many companies struggle with fragmented customer feedback scattered across various departments and tools. This disjointed appr...
In the rapidly evolving landscape of product development, fostering an environment where collaboration is driven by customer insights is crucial for sustained success. Organizations that effectively integrate customer insights into their operational...
Aligning Vision with Reality In today’s data-driven landscape, merely conducting customer research and finding insights isn’t enough; the real value lies in transforming that data into actionable knowledge. At Rutabaga, we redefine how businesses lik...
When I am not writing requirements, contributing blog posts, or working with design and engineering to bring Rutabaga to life, I am almost always outside. On my tenth anniversary of completing the Essentials in Biomimicry course, I want to share some...
We at Rutabaga envision a future where it’s commonplace for organizations to use their customer insights and knowledge as the foundation from which they draft their strategic planning. In reality, most research is done within the context of a previou...
Beyond the Reckoning to New Horizons In the last year or so the grounds have been shifting a lot for user researchers. The conversation surrounding the “research reckoning” has oscillated between concern and optimism, casting a shadow of uncertainty...
In the dynamic world of product management and research, the gap between excellence and mediocrity is not just about resources or opportunities — it’s about understanding, direction, and having the right tools at your disposal. At Rutabaga, we’re not...
In the digital age, where customer insights data is as valuable as currency, how organizations store, access, and interpret this data can be the difference between market leadership or obsolescence. Traditional data storage models in customer insight...