Reflecting on my journey of growth and learning in the startup world, I’m reminded of the powerful framework, that is also one of our core principles at Rutabaga, of Shu Ha Ri. First, let’s have ChatGPT define Shu Ha Ri for us:  Shu Ha Ri (often writ...

Note: If you haven’t seen The Good Place, this article contains spoilers. The Good Place, which aired on NBC, is a philosophical fiction TV show. A core cast of characters die and are led to believe they went to the good place, only to realize they’r...

This is a refreshed version of an article I previously wrote. It’s a story I’ve used to teach new design researchers & strategists how to conduct interviews. It has been (affectionately?) referred to by Allison McKeever as, “The Dead Dad Candy St...

Researchers face a unique paradox in today’s collaborative work environment. On one hand, we universally agree on the value of our teams engaging more with customers. On the other, the notion of democratizing research often strikes a nerve, perceived...