From Trailing Indicators to Real-Time Insights with Rutabaga In the realm of knowledge management, particularly when it comes to managing customer insights, there’s a pervasive issue that’s crippling the potential for innovation and strategic decisio...

In the rapidly changing landscape of product delivery, the effectiveness of tools used to store and retrieve insights can significantly impact a team’s ability to innovate and respond to customer needs. Traditional repositories, while necessary, have...

In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about vi...

In the realm of startup ventures, the concept of a Minimum Viable Product (MVP) has long been heralded as the go-to strategy for testing the waters and garnering early feedback. However, for innovative ventures like Rutabaga, where we’re building a p...

There’s no shortage of tools available to product delivery teams when it comes to gathering, storing, socializing, and leveraging their customer insights to inform product strategy. As Jake Burghardt, a respected thought leader in ResearchOperations,...

In the realm of product development and delivery, customer insights are the compass that guides innovation and ensures market fit of new features and offerings. Yet, too often, this valuable data is scattered across the organization, trapped in silos...

Just a couple of weeks ago, I shared a blog post reflecting on a year of striving for mastery in various aspects of running a startup. As we turn the page into a new year, I find myself looking ahead, ready to embrace the multitude of roles and chall...

Last month, I wrote a blog post about how we, at Rutabaga, have customer experience on our mind; highlighting three experiences that left something to be desired. As a follow up, I wanted to examine the other side of the CX coin — experiences worthy...

Several years ago, I developed a journey mapping methodology, which helps organizations get an objective view of how their customers, partners, and employees view their company and brand. Since then, I’ve led teams that have conducted thousands of in...

At Rutabaga (roo·tuh·bay·guh), we believe in standing out, not just in our innovative solutions but also in our brand identity. Today, we’re excited to share the story behind our unique name and our mighty mascot, the rhinoceros. When it came to choo...