In the rapidly evolving landscape of product development, fostering an environment where collaboration is driven by customer insights is crucial for sustained success. Organizations that effectively integrate customer insights into their operational...
Aligning Vision with Reality In today’s data-driven landscape, merely conducting customer research and finding insights isn’t enough; the real value lies in transforming that data into actionable knowledge. At Rutabaga, we redefine how businesses lik...
When I am not writing requirements, contributing blog posts, or working with design and engineering to bring Rutabaga to life, I am almost always outside. On my tenth anniversary of completing the Essentials in Biomimicry course, I want to share some...
We at Rutabaga envision a future where it’s commonplace for organizations to use their customer insights and knowledge as the foundation from which they draft their strategic planning. In reality, most research is done within the context of a previou...
Beyond the Reckoning to New Horizons In the last year or so the grounds have been shifting a lot for user researchers. The conversation surrounding the “research reckoning” has oscillated between concern and optimism, casting a shadow of uncertainty...
In the dynamic world of product management and research, the gap between excellence and mediocrity is not just about resources or opportunities — it’s about understanding, direction, and having the right tools at your disposal. At Rutabaga, we’re not...
In the digital age, where customer insights data is as valuable as currency, how organizations store, access, and interpret this data can be the difference between market leadership or obsolescence. Traditional data storage models in customer insight...
From Trailing Indicators to Real-Time Insights with Rutabaga In the realm of knowledge management, particularly when it comes to managing customer insights, there’s a pervasive issue that’s crippling the potential for innovation and strategic decisio...
In the rapidly changing landscape of product delivery, the effectiveness of tools used to store and retrieve insights can significantly impact a team’s ability to innovate and respond to customer needs. Traditional repositories, while necessary, have...
In the pre-Rutabaga days of our consultancy, we recognized the necessity of a robust analytical framework. This need wasn’t just about articulating our post-research process in proposals or ensuring internal consistency in training, but also about vi...