What is a SWOT Analysis and Why You Should Be Doing It?

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis technique helps in identifying the strengths, weaknesses, opportunities, and threats of a given business, organization, or project. There are many reasons why this technique is imp...

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Apr 24, 2021
Customer Segmentation

What is customer segmentation?Customer segmentation is the process of segmenting a customer group into smaller groups in order to obtain a clear understanding of their unique needs and expectations. Customer segmentation is a method of analyzing the...

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Apr 23, 2021
What is Total Quality Management (TQM)?

What is Total Quality Management (TQM)? Everything You Need to KnowTotal Quality Management (TQM) is an approach to achieve long-term success through continuous improvement.What is Total Quality Management?TQM and its variations have been around for...

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Apr 23, 2021
Root Cause Analysis (RCA)

Root Cause Analysis is used to analyze the root cause of a positive or negative event. The purpose is to take corrective actions to prevent the recurrence of a negative outcome or facilitate a positive outcome.What is the root cause?A cause, if corre...

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Dec 12, 2020
Quotes And Slogans – Creating Customer Value

“Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, re-read Rule 1.” ~ Stew Leonard  "It takes 20 years to build a reputation and 5 minutes to ruin it." ~Warren Buffett“Customer service should not be a department. It should...

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Oct 24, 2020
Creating Customer Value

What is Customer Value?Customer value is the measurement of the product or service's worth, as perceived by customers, compared to the customer's alternate options. In other words, we can say that the customer value is perceived benefits divided by t...

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Oct 24, 2020