Confidence is Key When Approaching Potential Sponsors

Confidence is key when approaching potential sponsors and in this week’s Business of Being a Race Driver you will understand why and what to do about it. I also have advice on keeping track of your inventory of assets and using KPIs to track sponsors...

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Apr 29, 2025
PT Autosport Aspiring Driver Shootout Applications Open

PT Autosport Aspiring Driver Shootout applications are now open, and you get the details in this issue of the Driver Development Roundup. I also have the latest news on Porsche Motorsport North America’s Porsche Selected Driver Program drivers, why n...

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Apr 28, 2025
GTP/Hypercar Seeks Stability Amidst Current Boom

GTP/Hypercar is looking to stabilize their rule set for even longer as they experience an unprecedented boom, and you will understand why after reading this week’s Business of Motorsport Roundup. You will also understand the key managerial roles in a...

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Apr 25, 2025
FIA World Rally Championship Redefines Sustainability

The FIA World Rally Championship is redefining sustainability and in this week’s Sustainable Motorsport Roundup you will find out about a podcast that explains how. I also have details on how Lola made a splash at the Miami E-Prix, how the opportunit...

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Apr 24, 2025
Ryan Hunter-Reay and His Sim Rig

Always curious about Ryan Hunter-Reay and his sim rig? I have you covered on this week’s Sim Racing Roundup. In addition to that I have a few more drivers that have moved from sim racing to real-world motorsport, whether AI can enhance your skills as...

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Apr 23, 2025
The Benefits of a Driver Coach

The benefits of using a driver coach is just one of the topics covered in this week’s Racecraft & Race Cars Roundup. I also have more racecraft advice, using AI for data analysis and a look at Flatrock MotorClub. All this and much more! Racecraft...

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Apr 23, 2025
Get Ready for the Motorsport Professional Podcast!

I am thrilled to announce the upcoming launch of the Motorsport Professional Podcast, debuting this spring! This exciting new series will feature in-depth interviews with industry experts, offering invaluable insights for both current and aspiring ra...

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Apr 22, 2025
How Preston Lambert Funds His Racing with Social Media

In this week’s edition of the Business of Being a Race Driver, I explore how Preston Lambert leverages social media to fund his racing endeavors. This approach is just one of the many strategies I discuss regarding sponsorship in the racing world. Ad...

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Apr 22, 2025
What Made Max Verstappen So Good So Young?

What made Max Verstappen so good at such a young age? That is part of what is covered in this week’s Driver Development Roundup. I also have advice from Lewis Hamilton, inspiration from Robert Wickens and a driver shootout you can participate in. Bec...

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Apr 21, 2025
The Long Beach Grand Prix Vibe

The Long Beach Grand Prix vibe is one of the topics in this week’s Business of Motorsport Roundup as IndyCar looks to infuse other races with that Southern California magic. I also have news on F1’s attempts to race in Africa, more FIA chaos and the...

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Apr 18, 2025