Happy Sunday!

Welcome to the second edition of The Sunday Stir! I got some great feedback from several people after sending out the first email and so I've implemented them here in this email.

I hope you enjoy it!

Alirghty, on to the Stir

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The World of the Outdoors

According to the EPA, the average American spends 93% of their life indoors. This breaks down to 87% indoors and 6% in cars. That leaves only 7% of your entire life outdoors. There’s something incredibly wrong with this.

The World of Behavioral Economics 

Behavioral science has pulled back the curtain on the inner workings of human irrationality giving a more accurate picture of human nature. Some are using that knowledge benevolently with techniques to help people make more rational decisions. But...

The same behavioral science can be used quite deliberately for the purposes of deception and manipulation, though this has been one of its most important applications. 

This articles dives deep into how the CIA, governments, social media giants, and others are using this knowledge of behavior to appeal to our nonrational nature in order to manipulate. Invisible Manipulators of Your Mind is about a 25 minute read and talks a lot about the legendary psychologist Daniel Kahneman (author of Thinking, Fast and Slow). 

The World of Alcohol

This article claims that Big Booze is trying to obscure the link between alcohol and cancer just like Big Tobacco did back in the day.

The alcohol industry regularly spreads misinformation to obscure booze’s cancer link. Public health groups are demanding label warnings to give consumers clarity.

There is a frustratingly stubborn gulf between what experts know about alcohol’s cancer risk and the awareness of everyday drinkers.

The World of Hip Hop

I had no idea but apparently there's a strong root to hip-hop in old barbershop quartets. This performance is really interesting to listen to as an early version of what would later evolve in the 70s as hip hop.

The World of Tweets

@Route2FI - Action

15 minutes of doing something is more valuable than 15 hours of thinking about doing something. Read that again.

Thoughts: Action is greater than thinking about doing something. You're just afraid of doing and not being perfect.

@ChrisJBakke - Business is hard.

Entrepreneurship: You’ve read every book. You’ve liked every helpful tweet. You’ve subscribed to every founder substack. And you still have absolutely no idea what you’re doing 90% of the time.

Thoughts: No one in business really knows what they're doing. They're just figuring it out as they go.

@KyleTibbitts - Some advice about advice

Advice is overrated. If you want to start a business, do it. If you want to start investing, do it. If you want to go to school, do it. If you want to have kids, do it. There's never a perfect time to do anything worth doing in life. Trust your instincts. Filter out the noise.

Thoughts: Just do it already! Stop waiting to start.

The World of Proverbs

There is profit in all labor, but mere talk leads only to poverty. - Proverbs 14:23

Thoughts: All talk and no action leads nowhere. Get to work sonny boy!

End Note

If you've enjoyed the Sunday Stir, I'd love it if you shared it with a friend or two. You can send them here to sign up. I will try to make it one of the best emails you get each week, and I hope you're enjoyed this episode.

This is just the beginning of this so if you have feedback, let me know. And should you come across anything interesting this week, send it my way! I love finding new things to read through from members of this newsletter.

Live free,

Brennen