Why hiring managers remember stories, not skills

I once coached a designer who had an impressive resume. • Big-name company? ✅ • Fancy job title? ✅ • Solid UX skills? ✅But after multiple interviews, he kept getting rejected.The feedback?“You have great experience, but we’re moving forward with s...

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Feb 19, 2025
One more YouTube tutorial won’t get you hired

A UX designer messaged me recently:“I’ve been learning from free content for months, but I still don’t know what step to take next.”I hear this all the time.They’ve watched every UX YouTuber.They’ve read every portfolio teardown.They’ve taken free co...

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Feb 17, 2025
The career decision that changed everything

At 27, I had to make a tough choice.I was working in industrial design, designing retail experiences for global brands. It was fast-paced, exciting, and creatively challenging.Then, I saw a job posting: Lecturer at Nanyang Polytechnic.A full-time tea...

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Feb 16, 2025
Stuck in UX career limbo? Here’s why.

I see this all the time:A UX designer wants to level up, but they’re stuck.Not because they aren’t learning.Not because they aren’t trying.But because they don’t know which skills to focus on.Should they get better at UI?Master research?Learn AI?Go i...

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Feb 15, 2025
The business failure that made me a better designer

In 2012, fresh out of university, I did something bold.Instead of getting a job, I decided to start my own design studio.I had no business experience. No contracts. No safety net.Just a free co-working space from my alma mater and a belief that if I...

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Feb 12, 2025
Too busy for career growth? Read this.

Most UX designers say they want career growth.But when I ask them what they’re doing about it, I hear this: • “I’m too busy with work.” • “Family takes up all my time.” • “I’ll focus on job hunting next month.”Then 6 months pass.Nothing changes.Not b...

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Feb 11, 2025
Why you think you have no time for job hunting

Every week, I talk to UX designers who tell me:“I don’t have time for networking.”“I can’t do strategic outreach—it takes too long.”“I just need to apply to more jobs.”Then I ask them how they’re actually spending their time.❌ Scrolling job boards❌...

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Feb 10, 2025