What hiring managers really read in your portfolio

I’ve been pulse-checking hiring managers on how much of a candidate’s case study they actually read.The answer surprised a lot of designers.At the screening stage, they skim. Headlines, images, bold text. Maybe the first few lines. If nothing catches...

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Sep 15, 2025
What sunglasses taught me about portfolios

Sunday is family day for us. My wife and I take my son out to explore. He’s three now, and everything feels like an adventure to him.Yesterday he spotted a pair of kids’ sunglasses. He slipped them on, looked up at me, and gave the biggest grin.Throu...

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Sep 14, 2025
My first portfolio (2006)

My first portfolio was a mess.Back in 2006 (almost 20 years ago!), I was still an industrial design student. I didn’t know what I was doing. I just dumped a bunch of images into PowerPoint slides. Screenshots from my internship. A few poster boards....

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Sep 13, 2025
Why portfolios stay stuck for years

I hear this a lot from clients:“I hate working on my portfolio.”Not because they don’t have good work. But because it feels like a mountain they’ve been putting off for years.Here’s the hidden truth.Most designers start in the wrong place. They jump...

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Sep 12, 2025
Build your case study in 60 minutes

Most designers spend weeks or months reworking a portfolio. Some put it off for years.Not because they can’t design, but because it’s heavy. Messy projects, multiple phases, too many screens, conflicting advice.The result is a case study that feels l...

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Sep 11, 2025