I once reviewed a UX designer’s portfolio. • Clean UI? ✅ • Well-structured case studies? ✅ • High-quality visuals? ✅Yet… he still wasn’t getting interviews.Why?Because hiring managers don’t just want artifacts—they want stories.The biggest mistake...

I once coached a designer who had an impressive resume. • Big-name company? ✅ • Fancy job title? ✅ • Solid UX skills? ✅But after multiple interviews, he kept getting rejected.The feedback?“You have great experience, but we’re moving forward with s...

Minh thought he was prepared.He had a solid UX portfolio.He applied to dozens of companies.He wrote tailored cover letters.But after sending out countless applications, he heard nothing.No calls. No interviews. No feedback.He assumed the market was j...

A UX designer messaged me recently:“I’ve been learning from free content for months, but I still don’t know what step to take next.”I hear this all the time.They’ve watched every UX YouTuber.They’ve read every portfolio teardown.They’ve taken free co...

At 27, I had to make a tough choice.I was working in industrial design, designing retail experiences for global brands. It was fast-paced, exciting, and creatively challenging.Then, I saw a job posting: Lecturer at Nanyang Polytechnic.A full-time tea...