The hiring game is rigged.

Let’s be real.Most UX job seekers aren’t losing because they’re bad.They’re losing because they’re in the wrong game.The front door — job boards, portals, “Apply Now” buttons — looks safe.But it’s a trap.You’re competing with 500 strangers and an alg...

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Nov 04, 2025
The one night that changed everything

I want to share with you a story today.It is my story.(You can watch me share here in this 3-min video)Back in 2012, I was a fresh grad.Top of my class.Won design awards.Spent months fixing my portfolio.Still… nothing.No calls. No interviews.Just “th...

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Nov 03, 2025
Case Study Invitation

I’m starting a new Case Study group this month to help mid-career UX professionals to land a $200K UX role you love in 12 weeks.Would you like to join us?Joseph

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Oct 22, 2025
Case Study Invitation

I’m starting a new Case Study group this month to help mid-career UX professionals to land a $200K UX role you love in 12 weeks.Would you like to join us?Joseph

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Oct 22, 2025
The most expensive belief in job search

One of the most common things I hear:“$200 a week is out of budget. I’ll invest once I land a job.”On the surface, it makes sense. Why spend when income is uncertain?But let’s run the math.If you stay stuck on job boards for 6 months, that’s $30K–$60...

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Oct 12, 2025
Is networking luck… or leverage?

A lot of designers tell me:“I don’t have a strong network. Even if I connect with people, it feels like luck if anything comes from it.”I get it. Networking feels fuzzy. Like small talk at events or awkward cold DMs.But here’s the shift:Networking is...

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Oct 11, 2025
Broad or specialist? Wrong question.

I hear this a lot:“My skills are too broad. Companies want specialists.”I get why it feels true. Job postings look like shopping lists.“5 years Figma. 3 years AI. Deep expertise in design systems.”So you think: if I’m not a perfect fit, I’m out.But h...

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Oct 10, 2025
The silence isn’t about you

You send 50 applications.Silence.It feels personal, right?Like maybe you’re not good enough.Like the portfolio still needs fixing.Here’s the truth:Most ghosting has nothing to do with your skills.It’s the system you’re trapped in.Think of the job boa...

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Oct 09, 2025