Best email marketing for musicians and bands
Short answer: Streaming platforms and social apps decide who sees your posts. Your email list does not. You need a signup link fans can find, release and tour emails, and a way to reward your biggest fans. SendFox does that, free up to 1,000 contacts, then $29 once for 5,000.
This guide is for independent artists, bands and DJs who want fans to hear about releases and shows from them directly.
What to send
New release emails
The song or record, a line about how it came together, and links to listen.
Tour dates and ticket on-sales
Every city, the on-sale time and ticket links. Send before the general on-sale so fans can plan.
Merch drops
New shirts, vinyl or limited runs. Photos, prices and when they go live.
Behind the scenes
Studio updates, demos and stories from the road. This keeps fans around between releases.
SendFox features that help
- Smart Pages: A signup link for your bio, your streaming profiles and a QR code on the merch table.
- Tags by city: Tag fans by city so show announcements reach the people who can actually come.
- Scheduled sends: Time your emails to the minute a release or ticket sale goes live.
- Fan referrals: A built-in referral program gives fans a share link. You choose rewards like a signed poster.
- Paid newsletters on Pro: Offer paying fans demos or early tracks by email, through your own Stripe account with no SendFox platform fee.
What to send your first month
- Week 1: Make a Smart Page. Add the link to your bio and a QR code to your merch table.
- Week 2: Send a behind-the-scenes email about what you are working on.
- Week 3: Ask fans to reply with their city, and tag them as they answer.
- Week 4: Announce your next release or show with a scheduled email timed to go live with it.
What it costs
| Plan | Price | Contacts | Sends | Smart Pages, forms, automations |
|---|---|---|---|---|
| Free | $0 | 1,000 | 3,000 / month | 1 of each |
| Lifetime | $29, once | 5,000 | 300,000 total | Unlimited |
| Pro | From $19 / month | 5,000 to 250,000 | From 100,000 / month | Unlimited |
Free and Lifetime emails carry a small SendFox footer; Pro removes it. Pro also adds paid newsletters on your own Stripe account, MCP access and teammates. Current plans: sendfox.com/pricing.
Paid newsletters are on Pro, from $19/month. Everything else here works on Free and Lifetime.
See what 13 email tools cost at 5,000 to 100,000 subscribers: email marketing pricing compared.
Keep reading
- How to start a newsletter, step by step
- Email marketing pricing compared
- Best email marketing for artists & makers
FAQ
What is the best email marketing platform for musicians?
One that is cheap, simple and lets you time emails to a release. SendFox is free for 1,000 contacts, then $29 once for 5,000, with signup pages and scheduling on every plan.
How do I grow a mailing list as a band?
Ask at every show, put the link everywhere fans already find you, and give a reason to join, like early ticket news.
Can I email only fans in one city?
Yes. Tag fans by city and send a show announcement to that tag.
Can I sell exclusive content to fans?
Yes, on Pro. Paid newsletters run on your own Stripe account with no SendFox platform fee.
Start free. Pay once if you grow.
Free for 1,000 contacts. $29 once for 5,000. Import from Mailchimp, Kit or a CSV in minutes.
Get started!