Best email marketing for artists and makers
Short answer: Social feeds bury your posts. Your collectors still want to know when new work drops. You need a signup page, a drop announcement people actually see, and a way to tell your best buyers first. SendFox does that, free up to 1,000 contacts, then $29 once for 5,000.
This guide is for painters, illustrators, potters, jewelers, printmakers and anyone who makes things and sells them online or at markets.
What to send
Drop announcements
A new collection, a restock or a limited print. Photos, prices, the date and time it goes live, and the link.
Studio notes
Work in progress, materials you are testing, the story behind a piece. This is why people stay subscribed between drops.
Market and show dates
Where you will be, when, and what you are bringing. Send a reminder the day before.
Commission openings
When you open slots, tell your list first. Say how many, what they cost, and how to claim one.
SendFox features that help
- Smart Pages: A signup page for your bio link, and a short link to print on your market table sign.
- Scheduled sends: Schedule a drop email for the exact minute your shop goes live.
- Lists and tags: Keep past buyers on their own list and give them early access before everyone else.
- Welcome automation: New subscribers get a welcome email with the story of your work and a link to your shop.
- Easy import: Bring buyers and newsletter signups over from a CSV, Mailchimp, Kit or Google Contacts.
What to send your first month
- Week 1: Make a Smart Page, add it to your bio, and print a signup link or QR code for your next market.
- Week 2: Send a studio note: what you are making and when it will be ready.
- Week 3: Import past buyers who agreed to hear from you into their own list. Give them an early look at the next drop.
- Week 4: Send the drop email to everyone at the time your shop goes live.
What it costs
| Plan | Price | Contacts | Sends | Smart Pages, forms, automations |
|---|---|---|---|---|
| Free | $0 | 1,000 | 3,000 / month | 1 of each |
| Lifetime | $29, once | 5,000 | 300,000 total | Unlimited |
| Pro | From $19 / month | 5,000 to 250,000 | From 100,000 / month | Unlimited |
Free and Lifetime emails carry a small SendFox footer; Pro removes it. Pro also adds paid newsletters on your own Stripe account, MCP access and teammates. Current plans: sendfox.com/pricing.
Most makers send a few emails a month. $29 once covers 5,000 contacts and 300,000 total sends.
See what 13 email tools cost at 5,000 to 100,000 subscribers: email marketing pricing compared.
Keep reading
- How to start a newsletter, step by step
- Email marketing pricing compared
- Best email marketing for musicians & bands
FAQ
What is the best email marketing platform for artists?
One that is simple, cheap and lets you schedule a drop to the minute. SendFox is free for 1,000 contacts, then $29 once for 5,000, with signup pages and scheduling on every plan.
How often should an artist email their list?
Whenever you have something new, plus one studio note a month. People subscribe to hear about your work, so do not go quiet for months.
How do I collect emails at craft fairs and markets?
Print your Smart Page link or a QR code on a sign at your table. People sign up on their phones in seconds.
Can I give past buyers early access?
Yes. Keep buyers on their own list and send them the drop email before you send it to everyone else.
Start free. Pay once if you grow.
Free for 1,000 contacts. $29 once for 5,000. Import from Mailchimp, Kit or a CSV in minutes.
Get started!