What Makes Content "Compelling?"
Your client or boss says, "This writing isn't compelling." What does that mean? Creating "compelling" content comes down…
Asking Follow-up Questions
Spicy takes from our clients are gold — so how do we get them consistently? By asking good follow-up questions. Learn…
What to Know About Writing Professionally
Like many folks, I wrote as a hobby, and I enjoyed it so much, I turned it into my profession. But much more goes into…
Don't Make Word Count King
In this special edition of the Wednesday Word, Patrick Murphy, Senior PR Director for BLASTmedia, joins the show.…
Vetting Research For Your Articles
Great writing takes great research. But there's a ton of crap out there. What makes for "good research" when you're…
Getting Useful Feedback on Writing Projects
You wrote the piece, and the client says, "I don't like it." Now what? Feedback can be tough or scary to elicit, but…
How to Stay Non-Promotional While Getting Your Message Across
If you've been doing thought leadership for a while, then you're familiar with the concept of "non-promotional" content.…
How to Dump Distractions and Get Back to Writing
Are distractions piling up against you? Struggling to get anything written because of all that noise? Learn how to build…