Keeping Freelance Talent Warm
It's tougher to hang onto your best freelance talent in a world of more projects and fewer retainers. However, keeping…
Content on a Budget
"Do more with less" is the latest phrase everyone loves to hate. With tighter, more scrutinized budgets, content…
Selling Content to Clients
You know great content offers your clients a ton of financial, reputational, and brand value. But how can you help…
Don't Be a Corporate Mary Sue
Every company wants to be their customers' Superman and easily solve their problems. But that's not how the world works.…
Training Exercise: How to identify storytelling components
We talk a lot about storytelling in marketing and public relations, but many folks struggle to understand and apply…
Content in 2024: Good Enough Is Not Good Enough Anymore
As 2023 ends, let's think about tomorrow: What will matter in the content world come 2024? Next year, I believe we…
Storytelling In Your Job — Talk Held at The Columbia Club, Indianapolis
My fireside chat with members and guests of The Columbia Club in downtown Indianapolis, IN. We covered the science…
What is content consulting? An explanation — and how you'll know when you're ready.
So what exactly is "content consulting?" When do you need it? And how can it help you and your teams produce better…