September Update

Forwarded by a friend? Subscribe now.Howdy hey ,If you didn't get to attend the RALLY Innovation Conference, I'm so sorry. We had great times catching up with old friends, making new ones, and hearing about advances in a bunch of industries. Yes, AI...

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Sep 05, 2024
A Bunch of Links

Forwarded by a friend? Subscribe now.Howdy hey ,I'll admit it: I was too overwhelmed with stuff these past two weeks to write something substantial for today's email. Ball State's classes just kicked off this week, and it's been a firehose (plus, y'k...

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Aug 22, 2024
Vonnegut Was Right

Forwarded by a friend? Subscribe now.Howdy hey ,If you have not seen Kurt Vonnegut's lecture on "The Shape of Stories," please pause here and go watch it. I'll even give you the abridged version because I really want you to watch it.Vonnegut was an a...

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Aug 08, 2024
Wanna write better? Read more.

Forwarded by a friend? Subscribe now.Howdy hey ,(A note: We bumped my speaking event at the Columbia Club to Wed, August 21. I'll share the fresh registration link when it's live. Same offer as before applies :))---When's the last time you read somet...

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Jul 25, 2024
Writing is a mode of thought

Forwarded by a friend? Subscribe now.Howdy hey ,I'm off to a wedding (outdoors in mid-July โ€” pray for reasonable temperatures), so I'll be brief.(Also, I'm speaking at an event next week and may have a discount available to my dear readers ๐Ÿ‘€. Ventur...

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Jul 11, 2024
GenAI Forces a Writing Quality Reckoning

Forwarded by a friend? Subscribe now.Howdy hey ,Iโ€™m a sucker for a good opening line. In book writing, your first line is the most important thing to get right. And journalists know the power of a good lede.Probably my favorite opening line is from G...

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Jun 27, 2024
With GenAI, Ignorance Is Not Bliss

Forwarded from a friend? Subscribe now.Howdy hey ,The generative AI conversation online typically reflects the two major market sentiments: greed and fear. You find either hype-filled praise (greed) or depressing doomspeak (fear), and itโ€™s easy for t...

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Jun 13, 2024
Get Found Online Challenge (Impossible?)

Forwarded from a friend? Subscribe now.Howdy hey ,What a wild week for digital content (and I hope yโ€™all SEO professionals got some sleep). First, AI Overviews completely overturn the search model seemingly overnight. The optional Search Generat...

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May 30, 2024
What to Do About Brand Voice

Howdy hey ,I wrote this newsletter before Google announced its AI strategy at I/O 2024 on Tuesday, specifically that AI-generated summaries would be the default and live at the top of search pages. I need more time to dig into the implications of thi...

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May 16, 2024
Bring Back Thinking Time

Howdy hey ,Totally get it if you skim today's story. But please don't miss out on the Starbucks CEO's media meltdown further down. Pure cinema.Journalists have had a tough go of things lately. Outlet consolidation and layoffs mean they must embody th...

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May 02, 2024