MKG 370 — Week 1 Video
First week of classes for MKG 370 Fall 2024 class
MKG 370 (Fall 2024) — Intro Week 0
Ball State MKG 370: Introduction to Digital Marketing Strategy. A welcome video with high-level details and…
It's Time for Deeper Generative AI Discussion
A BBC article recently made the rounds with another "ChatGPT took my job" story. While it accurately highlights issues…
What Does "High-Quality Writing" Mean?
"You need to write better." Great, what does that even mean? Agencies and their writers must deliver written work that…
Making Sense of Google AI
Following announcements at Google's I/O 2024, AI search and summaries are coming to a browser near you. AI Overviews…
AI is for Admin
As agencies struggle to determine generative AI's place in their workflow, much attention has been paid to copy and…
Find Your Doris — A More Detailed Customer POV
Most content writers are stuck working with a basic "ideal customer profile:" a few demographic bits and pieces that…
Devising Your Content Pilot Test
So you wanna offer content to clients. Awesome! How much content can you produce? What kinds? Is anybody interested? How…