How can you create evergreen content that sticks with people and pays dividends over the years — or even decades? The post A 21-Year Overnight Success: Creating Truly Evergreen Content appeared first on Alex Sventeckis Content Consulting.
Amid tightening budgets, how are we valuing content in services we offer clients? And is there a better way to attract clients and talent? The post Valuing Content in a Cost-Cutting Era appeared first on Alex Sventeckis Content Consulting.
PR agencies are very familiar with Hofstadter's Law (even if they can't name it). How can they get better at managing around time delays? The post Beyond Hofstadter’s Law: Navigating Inevitable Delays in PR Project Management appeared first on Alex S...
If your PR agency's content program is struggling, see how a Content Needs Benchmark Report can lead you to better outcomes. The post Closing Your PR Agency Service Gaps with the Content Needs Benchmark Report appeared first on Alex Sventeckis Conten...
PR agencies shouldn't skimp on tracking internal content metrics, but there are many directions they could take. Here are three to start with. The post 3 Internal Content Metrics Worth Tracking appeared first on Alex Sventeckis Content Consulting.
Looking to spend down your 2023 content budget? We have two options to help you get final tasks done and prep for 2024! The post The “Spend My 2023 Content Budget” Specials appeared first on Alex Sventeckis Content Consulting.
Is your agency ready for content consulting? Learn what to listen for in your firm and explore what's possible with content. The post What is content consulting? And when do you know you need it? appeared first on Alex Sventeckis Content Consulting.
People love stories, and businesses need them. So how do marketers embrace that truth and master storytelling? The post Storytelling Makes the Marketing World Go Round appeared first on Alex Sventeckis Content Consulting.
Is your boss or client saying you don't write compelling content? Learn what that means and the three elements to wow them with your words. The post What makes for “compelling content?” appeared first on Alex Sventeckis Content Consulting.
Get a step-by-step guide and swipe file on how your PR agencies can use ChatGPT in your writing process right now. The post How PR Can Actually Use ChatGPT for Content (+ Free Guide & Swipe File) appeared first on Alex Sventeckis Content Consulti...
