When’s the last time you read something for fun? If you’re like a shocking plurality of students in America, your answer is never. The National Assessment of Educational Progress found that in 2023, only 14% of students read every day, and 31% have...
We still dismiss writing as only an act of typing words. Generative AI is reminding us how much human thinking great writing requires. The post Writing is a mode of thought appeared first on Alex Sventeckis Content Consulting.
Generative AI has awoken companies to how a basic level of writing quality looks. But professional writers know quality isn't skin-deep. The post Generative AI Forces a Writing Quality Reckoning appeared first on Alex Sventeckis Content Consulting.
UNHIRED is a podcast dedicated to the unsexy reality of entrepreneurship. Let's dive into why that's a necessary thing for founders today. The post I Discuss the Unsexy Side of Entrepreneurship on UNHIRED appeared first on Alex Sventeckis Content Con...
What's happening under the hood of generative AI tools like ChatGPT? Knowing the basics helps your PR agency make better AI decisions. The post With Generative AI, Ignorance Is Not Bliss appeared first on Alex Sventeckis Content Consulting.
Today's AI-driven content world means getting found online will be the challenge to solve. PR agencies are in prime position to help. The post Get Found Online Challenge (Impossible?) appeared first on Alex Sventeckis Content Consulting.
As AI search and summaries become commonplace, does your brand voice in content matter anymore? It does if you want people to care about you. The post What to Do About Brand Voice appeared first on Alex Sventeckis Content Consulting.
Agencies' best work happens when they and their clients align on using Thinking Time to their advantage. How can you get more Thinking Time? The post Bring Back Thinking Time appeared first on Alex Sventeckis Content Consulting.
Once again, the world thinks the latest tech trend will kill the agency model. And once again, this will prove false. Here's why. The post The Agency Model is (Yet Again) Dead appeared first on Alex Sventeckis Content Consulting.
The secret ingredient to making the changes you want in your agency? Knowing how to deploy social and political capital. Learn the ins and outs of "office politics." The post Office Politics Ain’t So Bad: Deploying Social and Political Capital to Mov...
