How to maximize work-life balance for fun & profit!

It’s been a minute, but this Build Cycle Podcast episode is the perfect reboot as I turn my own focus inward to personal work-life balance.> Listen Here <My friends Simon and Giulio are co-founders of Bike Connection Agency, a marketing an...

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Nov 01, 2022
It's OK to quit. Just start early.

Hello Content Creators!Do you ever feel like you have so many stories to tell, but just can't find the time?I've found that mostly it's not a true time limitation, but rather it's my own desire to have each story build to the next.Or, to at least f...

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Aug 25, 2022
Here's why NFTs are winning marketing

And how to copy their strategy for creating huge community engagement! Hello Content Creators!Over the past week I've been falling down the NFT rabbit hole, and it's fascinating.Not just for the technical side of it, but for the marketing.The succe...

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Sep 30, 2021
Location x Timing = Content Win

Get those two right and your content will land when & where it should! Hello Content Creators!Last weekend was the NC Folk Festival in my hometown of Greensboro.It's a big deal. 300+ artists, 103 acts, 4 stages, 3 days, and thousands of spectat...

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Sep 17, 2021
Here's why you need Character Driven Stories

If you're not curating a cult of personality, you're probably doing it wrong. Hello Content Creators!I've often wondered why some brands and influencers seem to gain a massive, devoted following, while others just do...OK.And how they keep them tune...

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Aug 19, 2021
Wait... You hired who for PR?!?

Here's why the wrong PR hire can get your brand canceled by the media. Hello Content Creators!I’m not ashamed to say I’ve done this:I have intentionally helped someone I liked get a job over someone I, um, liked less.It's not just that I liked them...

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Jul 08, 2021
Wearing your heart on your sleeve

There's a right way and a wrong way to lay it all out there...don't do it wrong.Hello Content Creators!First of all, Happy Summer!It's been a couple weeks since my last newsletter, and I'm beginning to think this might be an every-other-week(ish) th...

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Jun 19, 2021
Quick, before you jump to conclusions...

Because kids these days, amiright? They just don’t wanna work anymore... Hello Content Creators!As a journalist, I should know to ask the right questions so that I get the right all of the info.And yet, I jump to conclusions way too quickly when the...

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May 20, 2021
Sorry, who are you again?

Here's why niche audiences are highly valuable and worth the effort... Hello Content Creators!You know what industry is about to blow up?Also, do you know what the general point of this week's newsletter is not about and you should read it even if y...

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May 13, 2021
Becoming Insta...brand famous

What I've learned from really, really, really ridiculously good looking accounts... Hello Content Creators!Tell me if this sounds familiar.I keep posting to Instagram, adding a bunch of well-researched hashtags, and writing clever captions.Yet, cric...

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May 06, 2021