Is this the season finale you wanted?

Hello Content Creators!Don't worry, this isn't about politics...that show can't end soon enough.It's about your customers' journey. Think of it like a television series, full of stories.AKA, content.Content designed to entertain, inform, inspire, and...

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Nov 05, 2020
Your customers "want" the wrong things

Hello Content Creators!How much of your marketing is designed to deliver what you think your customers want?Maybe you think they want specs, feature lists, pricing, whatever.This is logical.Your customers probably think they want these things, too. T...

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Oct 29, 2020
Anyone know WHY your brand matters?

Hello Content Creators!Over the past couple years (and especially lately) I've been sending impassioned emails to someone close to me, explaining in great detail why I believe what I believe. The topic happens to be politics, but stick with me...I wo...

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Oct 22, 2020
This is embarrassing... I'm out of soap!

Hello Content Creators!When we were kids, my younger brothers and I understandably got into trouble.One instance stands out, though.Not because it was so outrageous. In fact, on its own, it was largely forgettable.But we have a memento. Something tha...

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Oct 15, 2020
Do your numbers tell the wrong story?

Hello Content Creators!Resort fees. Cleaning fees. Change fees.Sorry, I probably just put you in a bad mood.I hate those things, too.Ya know what they tell me about the brand charging them?That they hate me. They disrespect me. And they think I'm an...

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Oct 08, 2020
How to be the best bit player... Margarita, anyone?

Hello Content Creators!If I ever have the pleasure of making you a drink, it'll be a margarita.And while The Rock might be hyping his new tequila, hoping to cash out like Ryan Reynolds, I'd argue it's not the tequila that makes the margarita.By the t...

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Oct 02, 2020
The story GoPro didn't tell you

Hello Content Creators!GoPro just launched their new HERO9 action camera, and it looks amazing.It's an annual thing, much like iPhones, where the latest version comes out in the fall, besting its predecessor with upgraded features and tech.But this y...

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Sep 29, 2020
Playing to people's perceptions

Hello Content Creators!Do you get a home meal kit service?There's Blue Apron, EveryPlate, HelloFresh, etc.I have friends that do, and all I can think of is geez, why can't they just find a recipe online and buy the ingredients? Then I remember that I...

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Sep 10, 2020
The Salad Days of Content Marketing

Hello Content Creators!Salad Days... Before I get OCD on salad prep and then tie it into content marketing, here’s the phrase's etymology:Originally used by Shakespeare, his character Cleopatra referred to her time of youthful, naive “green” relation...

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Sep 03, 2020
Pitch perfect... or tone deaf?

Hello Content Creators!I've been thinking a lot about something several PR firms have told me recently: If you're going to hire a content creator, find one that focuses on your industry, category, or niche. There are two main reasons for that.But fir...

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Aug 27, 2020