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Pre-pre-S: I'm on little sleep and lots of coffee, with many ideas swirling in my head. Proceed with caution...

Pre-s: It was great sharing short 1-minute videos last week with new (and some old) subscribers. So, to expand on that idea, I put aside six time 15-minute time slots for later this week, where we can analyze one piece of your marketing copy, and make sure it sounds authentic to how teachers, parents, and school leaders would talk. It's free. I'll record it and maybe share the good stuff. Sign up here.

A common question I hear is: how do you create so much stuff online?

And truth be told, I think it's mostly an illusion. I just show up in the few places where people are looking.

I'll explain:

For the most part, the system I use allows ideas to feed into and off of each other, and for content, ideas, stories, and information to be re-purposed, re-shared, and re-mixed across channels and over time.

Recently, someone asked a question in the Facebook group for The Trends newsletter (that's a referral code that gives you a discount and me a fee). The question was about how to edit podcasts. And I realized that the tools I use are a big part of why I can share content online in different places in a relatively limited amount of time.

Here's what I posted in the group:

Here's an example of the workflow. I interviewed Ruben Harris, the CEO of Career Karma.

1) Record full interview on Zoom, and share as a podcast episode 

2) Export audio of full episode + an image made in Adobe Spark to Headliner, create full episode on YouTube 

3) Use transcript of episode to write a feature-style article 

4) Cut short clips from the transcript, export audio and captions to Headliner to create social posts like this "video meme" on Instagram

The real benefit, besides the content, is interacting with lots of people like you after making these posts, and getting a sense of the questions and topics that people may want to hear about. So, it feeds itself, and I'm very grateful for the opportunity to do all of it and share this stuff with you.

I'm trying to get a better understanding of why you read the Business of Learning Letter. What are 2-3 things you think of when you think about reading these emails? Reply and let me know.

Thanks,

Gerard Dawson

PS - You can get sign up for a free 15-minute copy analysis here.

PPS - You can sign up for The Trends newsletter here (referral link)

PPPS - One of my rules is "one email, one job" but sometimes the rules are for breaking 🙂